Fans queue outside a Nike store near Wembley Stadium in London, illustrating how global sports brands connect international supply chains to local football fans. Football lovers might soon feel an unexpected squeeze on their wallets, not from club ticket prices…
The Dream That Can Turn Into a Nightmare Imagine the excitement: a country wins the bid to host the FIFA World Cup. Politicians promise economic growth, new jobs, and a legacy that will last for generations. Fans celebrate, dreaming of…
Football has long been a sport of passion, skill, and international appeal. These days, however, another ingredient dominates headlines: money. Saudi Arabia is entering the world of football in a manner very few expected. The country has given salaries for…
Football has become a global phenomenon, loved by millions of fans around the world. From sold-out stadiums to massive broadcasting deals, the sport generates billions every year. However, when it comes to wages, there is a noticeable difference between male…
LVMH, the luxury powerhouse behind Louis Vuitton and Dior, is stepping onto the football pitch with its acquisition of Paris FC, a Ligue 2 club dreaming of Ligue 1 glory. The Arnault family’s move isn’t just about football – it’s…
Football fans often see headlines about mega-deals—like a forward signing for €100 million—and assume that’s the total price. But anyone who’s looked under the hood knows there’s a lot more to it. From long contracts designed to spread costs over…
In modern football, sponsorship income has become an essential pillar of a club’s finances. Whether it’s the brand displayed on players’ shirts, the name of the stadium, or even the logo on training kits, sponsors pump billions into the beautiful…
Red Bull’s aggressive expansion into the world of football has made waves both on and off the pitch. By taking over clubs such as FC Red Bull Salzburg (Austria) and RB Leipzig (Germany), the energy drink giant introduced a unique…