Revenues

Who Gets Rich From the World Cup?

The World Cup is not just the biggest event in football; it is one of the biggest money machines in all of sport. Every four years, billions of dollars move through one tournament. FIFA gets rich. Broadcasters get rich. Sponsors…

Hydration Breaks, Ad Breaks

Three minutes. That’s how long play stops, twice a game, at every single one of the 104 matches at the 2026 World Cup. Multiply that out and you get roughly 624 minutes, more than 10 hours, of scheduled pause across…

MLS and Apple’s ‘MLS Season Pass’ is dead

In the high-stakes world of sports broadcasting, « reach » and « revenue » are often at odds. For the last three years, Major League Soccer (MLS) and Apple operated on a « premium-first » philosophy, locking every match behind a standalone MLS Season Pass paywall.…