Hydration Breaks, Ad Breaks
Three minutes. That’s how long play stops, twice a game, at every single one of the 104 matches at the 2026 World Cup. Multiply that out and you get roughly 624 minutes, more than 10 hours, of scheduled pause across…
Driss Laraki
From Rabat to Santiago: Measuring the Payoff of Morocco’s Football Infrastructure
When Morocco’s Under-20 team lifted the 2025 FIFA U-20 World Cup trophy in Santiago, Chile, it was more than just a win — it was the result of a national plan that began over a decade ago. For the second…
€3.5 Billion Summer: Can the Premier League Keep Spending at This Level?
The 2025 summer transfer window has gone into the history books. Premier League clubs alone spent around €3.5 billion on new players, setting a new global record. In just a few weeks, English football invested more than some European leagues…
The FIFA Club World Cup: A Goldmine or a Glorified Friendly?
A New Club World Champion The summer of 2025 was big for football. For the first time, the FIFA Club World Cup included 32 teams and was hosted in the United States. Chelsea won the tournament, beating PSG 3-0 in…
When Politics Hit the Pitch: What Trump’s Trade War Means for Football Fans Worldwide
Fans queue outside a Nike store near Wembley Stadium in London, illustrating how global sports brands connect international supply chains to local football fans. Football lovers might soon feel an unexpected squeeze on their wallets, not from club ticket prices…
World Cup Hosting – A Blessing or a Financial Burden?
The Dream That Can Turn Into a Nightmare Imagine the excitement: a country wins the bid to host the FIFA World Cup. Politicians promise economic growth, new jobs, and a legacy that will last for generations. Fans celebrate, dreaming of…
The Rise of Saudi Arabia: How Mega-Salaries Are Reshaping Football
Football has long been a sport of passion, skill, and international appeal. These days, however, another ingredient dominates headlines: money. Saudi Arabia is entering the world of football in a manner very few expected. The country has given salaries for…
The Wage Gap: Why Women in Football Earn a Fraction of the Men’s Salaries
Football has become a global phenomenon, loved by millions of fans around the world. From sold-out stadiums to massive broadcasting deals, the sport generates billions every year. However, when it comes to wages, there is a noticeable difference between male…
LVMH Buys Paris FC – Can the World’s Biggest Luxury Brand Disrupt Football?
LVMH, the luxury powerhouse behind Louis Vuitton and Dior, is stepping onto the football pitch with its acquisition of Paris FC, a Ligue 2 club dreaming of Ligue 1 glory. The Arnault family’s move isn’t just about football – it’s…
The True Cost of a Transfer: Breaking Down the Numbers Beyond the Fee
Football fans often see headlines about mega-deals—like a forward signing for €100 million—and assume that’s the total price. But anyone who’s looked under the hood knows there’s a lot more to it. From long contracts designed to spread costs over…