Ali Jouay

Ali Jouay

Who Gets Rich From the World Cup?

The World Cup is not just the biggest event in football; it is one of the biggest money machines in all of sport. Every four years, billions of dollars move through one tournament. FIFA gets rich. Broadcasters get rich. Sponsors…

How Private Equity Took Over Football

The Traditional Business of Football: A Fragile Foundation For decades, football clubs mostly relied on three major sources of income: ticket sales on match days, broadcasting rights, and sponsorship deals. While these were enough to grow football into a global…

How Footballers Really Get Paid

(And Why It’s Way More Than Just Their Salary) Private jets, tax loopholes, and bonuses for just showing up. Welcome to the wild economics of modern football. When fans hear that a footballer earns £180,000 a week, they often gasp.…

English Footballers vs. the Salary Cap

The debate over financial sustainability in English football has taken a dramatic turn. The Premier League’s proposed salary cap, designed to tie clubs’ wage spending to television revenues, has sparked fierce opposition from players and several top clubs. With the…